Simple mistakes can significantly damage your advertising strategy, hurting your reach and budget. Avoiding these common traps can help sharpen ad performance and maximize your approach.
Continue reading
Tag: advertising
The Man Behind the Viral Horse Drawing Meme Talks Advertising
How a drawing for an art school turned into a Game of Thrones viral meme.
Continue reading
It’s Time to Shift Your Advertising Budget to Outdoor Media. Here’s Why and How to Do It.
Why advertisers need to diversify their marketing mix or risk falling behind their competition.
Continue reading
The advertising agency Ogilvy will stop working with influencers who retouch their photos in England
The measure complements a proposed law that would require influencers to notify when an image has been digitally altered.
Continue reading
This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
Continue reading
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
Continue reading
6 Keys to Post-Pandemic Out-of-Home Advertising Success
In this strange new normal, it’s increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.
Continue reading
This is the advertising spot that brogught back “Chavo del Ocho” with a deepfake
The mystery has been revealed: the deepfake of the emblematic TV character is part of an advertising campaign for a paid television brand.
Continue reading
Refresh Your OOH Advertising with These 5 Custom Strategies
Recent growth in the out-of-home ad market has been remarkable, and for good reason: It’s effective, versatile, cost-effective and even automated.
Continue reading
The State of Immersive Advertising In 2022
Breaking down key trends shaping the AR/VR market and how they will affect the advertising ecosystem.
Continue reading
Publicity Is Not Free Advertising. Don’t Destroy Your Efforts to Get Press By Slipping Into Sales Mode.
Small businesses undermine their potential by failing to translate press into tangible success.
Continue reading
4 Tips for Designing Engaging Out-of-Home Advertising in 2022
With OOH poised for continued growth, what’s the best way for brands to catch their audiences’ eyes and effectively engage them?
Continue reading
Start Your 2022 Marketing and Advertising Planning Today
As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.
Continue reading
How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business
Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
Continue reading
Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising
Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).
Continue reading
The Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C
Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts.
Continue reading
Meet the Agency Disrupting Advertising By Creating Influencers
Bandolier Media started with two guys goofing off on social media. It’s now one of the most disruptive agencies in America.
Continue reading