A compelling story is far more important that shinier production quality.
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Tag: advertising
The Future of Video Advertising Is Artificial Intelligence
We are witnessing a moment in video marketing history where human editors are becoming obsolete.
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5 Reasons Why You Should Still Be Advertising on Facebook
Chances are, your target audience is there.
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How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
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7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective.
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Outdoor Advertising Is Conquering. Why Aren’t You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
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How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
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Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Behavioral marketing will be a key player now.
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3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note.
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Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.
With so much media available to consume, quality matters more than ever for ads.
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How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
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Discover the Power of ‘Blind’ Advertising
Here’s when, why and how to do advertising without relying on a brand.
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6 False Advertising Scandals You Can Learn From
Don’t stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.
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This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn’t even allow this company to advertise on their sites, the founder had to get creative.
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Don’t Have a Degree in Advertising? Here’s How Anyone Can Write Copy That Sells.
These six tips will help you write professional copy, even if you’re a complete novice.
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Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Invest in video, understand your audience and research the channels they use.
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5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed
Facebook as been the advertising comfort zone for many businesses. It might be time to get out.
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