Creating ads that don’t deliver is just as harmful as not creating ads at all.
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Tag: advertising
How Marketing and Advertising Are Bound to Change In 2018
Ad blockers, live video and AI present opportunities as well as challenges.
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A Simple 3-Step Approach to Successful Social Media Advertising
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.
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Advertising on Amazon for Today, the Holidays and the Future: What You Need to Do
One of the big stories of the moment is the buzz around Amazon’s intense push into broader advertising endeavors. Plan to be a part of it.
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The Conundrum of Modern Advertising
What is BEM and how does it apply to native ads?
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4As, ANA & IAB push self-regulatory digital ads standards program
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program’, in part to provide a ‘safe harbor’ from browsers.
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Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.
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Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.
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P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.
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Amazon advertising: Beyond Prime Day
Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.
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Google goes after mobile native advertising with new AdSense formats
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
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Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
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The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
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A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
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Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.
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To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
Buyers will be able to see which sellers have been authenticated by publishers.
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At IAB Programmatic Symposium, digital advertising looks to grow up
The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’
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