Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
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Tag: advertising
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
Says the integrations will bring scale to brand-safe programmatic ad targeting.
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A digital marketing CEO’s prescription to cure advertising fraud
As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.
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Still not sold on native advertising? 3 benefits you should know about.
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.
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What’s a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
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From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
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What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
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Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
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#HashtagBowl Live Blog: All The Super Bowl 51 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we’ll talk everything interactive marketing and share real-time search and social stats.
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Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand.
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How digital advertising will change with today’s political climate
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
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Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people globally.
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Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
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Hold that SDK: Mobile app advertising help is on the way
While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).
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Digital or TV? The false dichotomy in advertising
Contrary to popular belief, you shouldn’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.
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The truth about transparency in digital advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
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The future of digital advertising creativity and how to get ready
What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
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