Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).
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Tag: against
Your way of selling on the internet will be key against the black swan
COVID-19 not only revolutionized health, but also the social and economic sphere. Are you approaching your customers appropriately?
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A postal company in Spain presents a ‘confused’ campaign against racism
“The darker the color of the stamp, the less value it will have.” The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you?
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How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others.
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How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls
As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take.
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How Google Stacks the Deck Against Startups and Small Businesses
Amazon may outrank your small business website, but they can’t connect with your customers like you can.
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Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.
Yeah, yeah, those big guys have massive marketing budgets, all right. But you’ve got smarts and that’s not something you should discount.
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Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
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TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.
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Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users.
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Please visit Marketing Land for the full article.
Google warns authors, publications against misusing links in syndicated articles & posts
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
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Please visit Marketing Land for the full article.
How to fight against online ad fraud (in 6 steps)
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.
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TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Google, Integral Ad Science, WP’s GroupM are among the initial recipients.
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Google posts its new policy against fake news & ‘misrepresentative’ sites
AdSense publishers will no longer be allowed to place ad units on misleading content.
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Please visit Marketing Land for the full article.