Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
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Tag: agility
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.
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