New resource targets brands and agencies that want a presence in the Alexa ecosystem.
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Tag: amazon
Walmart targets Amazon Prime with free two-day shipping
Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.
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[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
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Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Companies providing marketing services to SMBs appear to score lower than companies in other categories.
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Marketing Day: Amazon Dash, Facebook Trending stories & martech predictions
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons
In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
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Sales, awareness of Amazon Echo skyrocket in Q4, analysts say
Amazon’s aggressive marketing push and price discounts appear to be paying off.
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Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Project
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon Canada ordered to pay $1M fine for deceptive price listings
Canada’s Competitive Bureau said its charges against Amazon sent a clear message that unsubstantiated savings claims will not be tolerated.
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Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]
Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
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Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances.
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Amazon delivered its first order via drone
Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
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With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
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PullString opens up its conversational platform for Amazon Alexa skills
The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.
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Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out
Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.
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Amazon: Alexa devices were best-selling products from any manufacturer
Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise…
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Amazon has sold more than 5 million Echo devices, with a big holiday to come
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
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