New data shows us where to focus our efforts to make the most impact.
Continue reading
Tag: american
Latin American brands lost 17% in value due to the pandemic; Corona devalues 28%
According to a Brand Finance report, only 21 brands have risen in value terms from last year.
Continue reading
What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
Continue reading
A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
Continue reading
Please visit Marketing Land for the full article.