Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
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Tag: analytics
LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
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4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.
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Identifying top analytics talent in a competitive environment
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills.
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Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps.
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Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting.
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WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
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Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them…
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Getting ahead of the game with predictive analytics
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…
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Google Analytics is making it easier to see users across AMP and non-Amp pages
AMP publishers will see some metric adjustments as the change rolls out.
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Social shopping: How to use social media analytics to quantify purchase intent
With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.
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Marketing Day: iSpot analytics, Oracle chatbots & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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iSpot launches TV conversion analytics to tie TV ads to digital actions
The solution shows how TV ad views drive digital outcomes in granular detail.
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[Reminder] Live Webinar: 5 Hottest Trends in Advanced Analytics
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you…
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Google Analytics 360 & the Move to Enterprise Analytics
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…
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Google Analytics is adding a new home page
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
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