Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
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Tag: analytics
Marketing Day: Link building, Snapchat analytics & Virool’s Vertical Video Exchange
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 Hottest Trends in Advanced Analytics
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you…
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Google Analytics remarketing lists go cross-device May 15
The shift from relying on cookies was first announced last fall.
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Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
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Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
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Self-serve analytics: Dream or reality?
Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
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Foursquare offers Analytics product for retailers, multi-location brands
Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.
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Hootsuite acquires Snapchat analytics firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Why brick-and-mortar retailers need to go digital with analytics
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.
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Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Are you leveraging these underutilized Google Analytics features?
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
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On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
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With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.
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Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.
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