analytics - Online Marketing

February 6, 2017 Uncategorized

An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.

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January 19, 2017 Uncategorized

Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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January 11, 2017 Uncategorized

Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

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December 20, 2016 Uncategorized

The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year

We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.

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December 14, 2016 Uncategorized

See how 16 leading digital analytics platform providers stack up

Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s…

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December 13, 2016 Uncategorized

Is your analytics data lying to you?

Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions.

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December 7, 2016 Uncategorized

Compare 9 leading predictive marketing analytics vendors in this Marketing Land report

Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics…

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December 7, 2016 Uncategorized

New B2B analytics platform called Proof correlates sales results with marketing efforts, despite time lag

The approach is based on techniques honed over years by B2B execs.

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December 7, 2016 Uncategorized

New wave of referrer spam wrecking Google Analytics data

If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.

Please visit Marketing Land for the full article.

December 4, 2016 Uncategorized

5 New Year’s resolutions for analytics

As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.

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November 29, 2016 Uncategorized

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

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November 16, 2016 Uncategorized

When AI and analytics drive business disruption vs. hype

What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.

Please visit Marketing Land for the full article.

November 13, 2016 Uncategorized

Facebook has created its own analytics tool for Messenger bots

Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.

Please visit Marketing Land for the full article.

November 1, 2016 Uncategorized

7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.

Please visit Marketing Land for the full article.