Facebook’s great marketing results are things of the past thanks to privacy policy changes, but is YouTube truly better for advertising?
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How Do I Know I’m Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.
Explore how you can leverage first-party data to drive better results and make more informed decisions.
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4 Essential Questions Your Market Research Should Always Answer
Do you truly understand your market?
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3 Questions to Answer Before Investing More Into Your Marketing Budget
Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment.
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The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.
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Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.
The 5 steps you should take to position your company
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You’ve Listened to Your Gut, Now Answer These 4 Practical Questions About the Product You Think Is so Great
Trust but verify your instinct.
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The 3 Questions You Must Answer to Make Your Brand Stand Out
In today’s competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here’s how.
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Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
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3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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Please visit Marketing Land for the full article.
7 questions your customers ask, and how your website must answer
All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
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Please visit Marketing Land for the full article.
Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
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Please visit Marketing Land for the full article.
Customer questions every CMO should be ready to answer in 2017
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought.
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Please visit Marketing Land for the full article.
We Answer the Top 5 Questions People Have About Content Marketing
As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers. In […]
The post We Answer the Top 5 Questions People Have About Content Marketing appeared first on Online Marketing Blog – TopRank®.
Is Bing A Thing? The Answer: It Depends
It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share. And it’s stats like these that have SEO and digital marketing professionals everywhere focusing solely […]
The post Is Bing A Thing? The Answer: It Depends appeared first on Online Marketing Blog – TopRank®.