A company’s marketing message is its calling card — make sure yours always rings true.
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Tag: apple
Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty — And Don’t Make Amazon’s Mistake
Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.
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VIDEO: Samsung once again mocks Apple to announce its new smartphone, but the strategy worked against it
To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old woman: poking fun at Apple. However, his marketing had the opposite effect, and netizens responded with ruthless criticism.
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Apple’s Rare CES Appearance Was Another Privacy Pitch
The company’s latest marketing strategy is touting its commitment to consumer data privacy
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Apple Took Out a CES Ad to Troll Its Competitors Over Privacy
In a world where privacy is on everyone’s mind, Apple is saying to the technology industry that it stands alone.
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What Makes Events Like Apple’s So Effective?
An effective event resonates with audiences to create a lasting positive impression.
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Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
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How to Use This Highly Effective Apple Marketing Technique for Your Business
It’s one that doesn’t require a big budget.
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The Top 3 Ecommerce Sites of 2017 — and What You Can Learn from Them
What design features make these sites close sales?
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Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
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iOS 11 will accelerate the need for cookie-less tracking
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
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iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube’s top ads have remained static this summer.
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Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.
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Please visit Marketing Land for the full article.
Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
Revenues were $45.4 billion, with 41 million iPhones sold; iPad sales were up 15 percent.
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Please visit Marketing Land for the full article.
What marketers need to know about the Apple WWDC announcements [Podcast]
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
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Please visit Marketing Land for the full article.
Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing have similar indoor mapping initiatives.
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Please visit Marketing Land for the full article.