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Tag: approach
A Simple 3-Step Approach to Successful Social Media Advertising
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.
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How to approach your B2B marketing like an NFL quarterback
You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
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Crafting a successful holistic search approach
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.
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Please visit Marketing Land for the full article.
SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
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Please visit Marketing Land for the full article.
A smarter approach to ‘back to school’ marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.
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Please visit Marketing Land for the full article.