Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs
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Tag: approaches
Why marketers’ approaches to sales shoppers must change
Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.
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