The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
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Tag: apps:
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond banners.
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TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
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Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few companies.
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Twitter rolls out new apps; iOS versions support Apple’s ad blockers
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
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AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
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City Furniture taps Apple, IBM for in-store apps to improve the sales experience
Use of the apps has increased average order value by 5 percent.
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With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.
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mParticle announces single SDK for OTT streaming TV apps on Roku
The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.
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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances.
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Report: 91 percent would use abandoned apps again if disliked issues addressed
Google survey also finds users have average of 35 apps, half used at least weekly.
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Branch branches out, offering deep links to apps from dynamic remarketing ads
The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.
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Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Instant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.
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Zapier launches Digest, so its apps can send their messages where you want
With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.
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Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
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Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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