article - Online Marketing

August 16, 2021 News

After Going Viral, a Reporter Misrepresented Me in an Article. Here’s What I Learned.

Not all publicity is good publicity.

September 28, 2020 Content Marketing

Five Steps to Making an Excellent Explainer Video (Article 3 of 3)

Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. Read the full article at MarketingProfs

September 2, 2020 Content Marketing

How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

Particularly when you’re dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right. Read the full article at MarketingProfs

October 5, 2017 Uncategorized

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.

Please visit Marketing Land for the full article.

September 28, 2017 Uncategorized

Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

Please visit Marketing Land for the full article.

September 4, 2017 Uncategorized

Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.

Please visit Marketing Land for the full article.