Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
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Tag: atlas
Marketing Day: Facebook shutters Atlas, an interview with Intel’s head of creative & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook shuts down Atlas ad server because it doesn’t serve ad sales
Facebook is shutting down the part of Atlas that didn’t have a direct impact on ad sales but keeping the part that does.
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