By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer’s needs.
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Tag: attribution
Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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Report: Only 1% of exchange location data useful for offline attribution
Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
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Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What’s next (and now) for mobile attribution
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.
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AppsFlyer makes its attribution data more transparent
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.
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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
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What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.
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Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.
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Google launches free Google Attribution, hopes to kick last-click attribution to the curb
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.
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The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
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How to implement an optimization framework for long-term attribution success
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
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[Reminder] Live webinar – Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Join our digital marketing and data…
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Beware these 7 sneaky PPC attribution tricks
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.
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Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever…
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