When most platforms wouldn’t even allow this company to advertise on their sites, the founder had to get creative.
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Tag: audience:
How Starting With a Small, Niche Audience Can Have a Huge Impact
Learn how to establish yourself as the dominant player in your space.
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6 More Ways You Can Use YouTube to Reach Your Intended Audience
YouTube can help spread the word about your business. Read more about using YouTube as a low-cost marketing tool in this second part of our two-part series.
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7 Strategies to Grow Your Facebook Audience
Live video needs to be a part of your social strategy.
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Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.
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7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job
Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don’t yet know.
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New Media Equals New PR Opportunities for Business Owners
Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
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7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
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4 Online Tools to Help Amplify Your Personal Brand
A strong personal brand makes everything easier.
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How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid attention.
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4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company.
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Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
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How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
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Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.
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Taykey unveils free version of its real-time audience data tool for interest targeting
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
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Please visit Marketing Land for the full article.