Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
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Instagram Stories daily audience hits 250M, adds live Story replays
To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
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Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
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The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
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Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience metrics.
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How to spice up your TrueView audience strategy on YouTube
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.
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6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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Hitwise now updates its audience tracking hourly
The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.
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Sizmek’s dynamically-assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
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How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.
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How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
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As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.
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Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
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Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
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Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up & see results.
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