Despite packing extraordinary marketing potential, TikTok is still (relatively) sparsely populated by brands. Therefore, any brand that manages to break sound TikTok marketing strategy will likely enjoy the reach, awareness, and sales benefits that the platform promises.
Continue reading
Tag: audiences
Delivering Hospitality to Online Audiences
Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home.
Continue reading
Mobile Audiences Are Your Future
Follow these 7 steps to sharpen content for mobile users that they’ll actually read, engage with and share, boosting your brand’s word-of-mouth marketing.
Continue reading
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
Continue reading
Please visit Marketing Land for the full article.
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
Continue reading
Please visit Marketing Land for the full article.
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels.
Continue reading
Please visit Marketing Land for the full article.
The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
Continue reading
Please visit Marketing Land for the full article.
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Google TV ads, LinkedIn matched audiences & Amazon self-service
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
Continue reading
Please visit Marketing Land for the full article.
New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.
Continue reading
Please visit Marketing Land for the full article.