One single metric may show you traffic growth and sales volume, but that’s not enough to establish the overall success of your SEO strategy.
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Tag: audit
Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
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How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
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The CMO audit series, Part 4: The convergence of UX and performance marketing
Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands.
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How to determine if that ‘free audit’ solicitation email is legit
It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
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5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
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Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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CMO audit series, Part 3: Media channels (it’s not what you think)
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.
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CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to to build a strong mobile strategy.
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4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
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CMO audit series Part 1: Customer journey — the greatest strategic need
In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.
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Facebook opens itself to measurement audit, gives brands more control over video ad buys
Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
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Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
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The CMO-level audit for 2017: Preview
Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.
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Please visit Marketing Land for the full article.