Effective storytelling can help construct strong bonds between brands and audiences.
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Tag: authenticity
ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here’s why.
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How to Ensure Authenticity in Marketing and Build a Loyal Audience
The bar on doing business has been raised. Speak consistently and authentically and you’ll earn your customers’ trust – and likely, more of their business.
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How to Bring Authenticity to Your Startup’s Marketing Strategy
People are tired of being pushed into something they don’t want.
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3 Ways to Use Authenticity to Build Customer Loyalty
As Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.”
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What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
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Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever
Sharing a bit of vulnerability can propel your career and your business marketing.
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What Happens When You Fake Authenticity
Dissecting that infamous Peloton ad – how and why it happened.
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When Brands Advocate Social Causes, Authenticity Is Key
Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its “The best men can be” ad.
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How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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For marketing with developer events, connection and authenticity matter
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.
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Please visit Marketing Land for the full article.
The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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Please visit Marketing Land for the full article.