With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating the industry’s new tools and evolving landscape while remaining unequivocally committed to ethical practices amid the AI boom.
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Tag: automation
How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner’s Guide
What is direct mail automation, and how can it benefit your business? Here’s an in-depth guide.
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How to Bring Your Franchise to the Next Level With Marketing Automation
With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.
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Top 5 LinkedIn Automation Lead Generation Tools in 2023
Automation is an essential part of lead generation. On a platform as big as LinkedIn, you will want to employ a few tools that help you segment your audience and push the right content in front of the right people. Marketers simply don’t have the time to worry about finding individuals separately and sending connection […]
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The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal.However, there are some big risks you’ll need to consider and avoid while using marketing automation.
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How Automation Can Change the Face of Your Martech Stack
As B2B marketing technologies evolve, they become increasingly significant for the success of the other two most important factors.
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Still Working Remote? Use Marketing Automation to Stay Consistent.
Don’t let the fact that your work structure has changed affect how well you keep your business moving towards success.
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3 Ways Automation Can Help Companies Work Smarter, Not Harder
Making an investment in automation could be the best long-term strategy right now.
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The Top 5 Perks of Marketing Automation
There are no downsides to getting on board with the right software.
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4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
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Free Webinar: How to Get High-Quality Business Leads with LinkedIn and Marketing Automation
Learn how to leverage and automate LinkedIn to bring in several high-quality leads per day.
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5 Ways to Complement Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential.
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How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance.
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Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at MarketingProfs
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Your Startup Is Already Big Enough to Begin Using Marketing Automation
The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts.
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