Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.
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Tag: automation
5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.
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Get into the email automation game
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
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Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your customers.
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LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.
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Marketing Day: Social media automation, modern commerce & Facebook video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Social media automation: Oxymoron or godsend?
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
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Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.
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Report: 14 marketing automation vendors profiled — updated for 2017
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency. enhanced ability to generate more and better qualified leads. a multichannel view of prospect behavior. better alignment…
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Looking for a marketing automation platform? This guide takes the guesswork out.
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and…
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The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
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Marketing automation struggles to reach its full potential
Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.
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Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
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The 5 Pillars of Marketing Automation Success
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every…
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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…
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Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.
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