Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
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Tag: back
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.
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Save the Date: SMX East is back in NYC Oct 24-26
Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,…
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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…
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For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
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UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
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What’s really holding back your messaging program?
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
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Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
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Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.
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A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
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Tech firms join forces to push back on Trump immigration ban
More than 25 tech companies potentially involved in the action.
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Aprimo gets back on its feet with first major platform update since Teradata spinoff
The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
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As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
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Putting programmatic video back on the radar
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
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SMX West is back in 2017 — Registration is now open!
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the…
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[Reminder] Upcoming webcast: Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…
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Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist…
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