Despite packing extraordinary marketing potential, TikTok is still (relatively) sparsely populated by brands. Therefore, any brand that manages to break sound TikTok marketing strategy will likely enjoy the reach, awareness, and sales benefits that the platform promises.
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Tag: bandwagon
Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.
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