Se dice que el presupuesto de marketing de Barbie era de $150 millones de dólares y la película superó esa cifra en su fin de semana de estreno. Así es cómo su equipo de marketing lo logró.
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Tag: barbie
‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
‘Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off.
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What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing
Here are three key insights from the “Barbie” movie’s multicultural marketing playbook.
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‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying Says Hagerty CEO
McKeel Hagerty, CEO of automotive enthusiast brand Hagerty, discusses how movies, TV and gaming are fueling a new generation of passionate car collectors.
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From an Airbnb Stay at Barbie’s Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The ‘Barbie’ Movie Team Is Going All In on Marketing
Here’s a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig’s forthcoming movie, “Barbie.”
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