Let’s take an in-depth look at geofencing marketing and how it’s helping retail locations drive foot traffic and boost sales.
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Tag: based
Adapting to Recession: How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Utilizing data-driven insights to identify opportunities and pivot strategies for business success
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What the Future May Hold for Account-Based Marketing
What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again?
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What is the True Cost of Running Account-Based Marketing?
Here’s how to think about, price out and allocate wisely when budgeting for account-based marketing campaigns designed to turn data into dollars.
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Account-Based Marketing is the Magic Wand of B2B Marketing
The difference between ordinary marketing and ABM investment is between spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely leads.
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Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs
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4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations
There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down.
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Account-Based Podcasting: The New ABM
You know about account-based marketing. Now it’s time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full article at MarketingProfs
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Account-Based Marketing Isn’t Going Away. Here’s Why.
An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.
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The Best Way to Brand Your Plant-Based Business
When it comes to food without animal products, the right descriptor can be make-or-break.
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The Rise of Account-Based Marketing
How you can save time and money compared to traditional outbound sales efforts.
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6 Psychology-Based Tips to Boost Your Sales
What can your business do to get inside the minds of your shoppers and drive sales?
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Account-Based Marketing and Inside Sales Are a Match Made in Heaven
Proliferating digital comms platforms have made ‘inside sales,’ or remote sales, the prime mover in B2B and tech sales. Whatever your company’s sector, it’s expected to eclipse traditional sales by 2020.
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Bizible launches ‘first B2B revenue planning tool based on attribution’
The Revenue Planner is the firm’s first product beyond attribution tools.
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Please visit Marketing Land for the full article.
Skyhook announces “next-gen geofencing” based on global WiFi database
The company says it has developed a more accurate methodology for store-visitation measurement.
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Please visit Marketing Land for the full article.
Cortana introduces ‘suggested reminders’ based on email content
Useful feature will automatically remind of users time-sensitive events.
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Please visit Marketing Land for the full article.
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.
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Please visit Marketing Land for the full article.