Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments of them for a reason.
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Tag: beacon
MarTech Landscape: What is a beacon?
The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
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Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going.
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