Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success.
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Tag: beauty
Bobbi Brown and Gail Federici on Third Acts and the Beauty Industry’s ‘Night and Day’ Makeover: From Chocolate Frizz-Ease Bottles to Influencers ‘Breaking the Seal’
Federici’s John Frieda and Brown’s eponymous line helped define the beauty industry in the 1990s. Now, in their 60s and 70s, the beauty moguls have launched their latest entrepreneurial ventures, and have seen a whole lot along the way.
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Influencer Marketing Isn’t Just for Fashion, Beauty and Food Anymore.
No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.
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Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone
In our ‘Tough Love Tuesday’ series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word ‘no.’
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