If your marketing is not working, it is important to take action to address the problem.
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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.
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Please visit Marketing Land for the full article.
Marketers, get your head out of your funnel — because time is definitely not on your side
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.
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Please visit Marketing Land for the full article.
Facebook shuts down Atlas ad server because it doesn’t serve ad sales
Facebook is shutting down the part of Atlas that didn’t have a direct impact on ad sales but keeping the part that does.
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Please visit Marketing Land for the full article.