A non-fiction book, written by an entrepreneur or professional, can boost status and authority, but it can be difficult to know where to start
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6 Key Things to Know Before You Begin Marketing to the Ultra Rich
If the richest of the rich are your target market, here’s what you need to know about them to craft the most effective marketing messages.
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Your Startup Is Already Big Enough to Begin Using Marketing Automation
The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts.
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Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages.
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Please visit Marketing Land for the full article.
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
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Please visit Marketing Land for the full article.