Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.
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Tag: behind
How to Finally Get Some Consistency Behind Your Branding
Giving your brand some consistency takes work. It’s not something you can do overnight and forget about.
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Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression
You need to sell a story to sell your product. The psychology of branding is the key to it.
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The Man Behind the Viral Horse Drawing Meme Talks Advertising
How a drawing for an art school turned into a Game of Thrones viral meme.
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5 Email Marketing Habits to Leave Behind
From reaching unverified lists to a lack of consistency, you might be sabotaging your growth.
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What’s Behind Facebook’s Rebranding? It Depends Who You Ask.
If it seems like Facebook is everywhere, that’s because it is. Not only has the social media platform become inextricably woven into our lives and connections, but the company itself has been the story.
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Secrets Behind the Most Successful PR Campaigns
How to use publicity campaigns to go viral and boost business.
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Meet the Man Behind Burger King’s and Popeyes’ Viral Marketing Campaigns
Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here’s how.
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The Big Money Behind Big Dinosaurs: Meet Victoria the Largest T. Rex to Ever Tour
The second-most complete T. rex is about to embark on a world tour. Will museum attendance records fall to this mighty hunter?
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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know
To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion.
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Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep multiplying.
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Please visit Marketing Land for the full article.
Behind the scenes of the Martech 5000 Landscape [Podcast]
In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry.
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Please visit Marketing Land for the full article.
The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.
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Please visit Marketing Land for the full article.
A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
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Please visit Marketing Land for the full article.
The truth behind McDonald’s ice cream conspiracy theory and other brand myths
Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
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Please visit Marketing Land for the full article.