This article aims to exemplify the importance of “futurecasting” in public relations, highlighting its importance in today’s fast-paced world.
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Tag: being
How to Stand Out as an Entrepreneur by Being Unapologetically You
There’s an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here’s how you do that!
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Why Being Specific Is the Key to Successful Marketing (and How to Do It)
The more specific your message is, the greater impact it will have on your intended audience. Here’s why.
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Get Media Coverage By Being Authentic Online
Interview with Rabia Kamara of Ruby Scoops about appearing on the Food Network, smartphone storytelling to build a following, and how ice cream is a blank slate.
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Being a Better Marketer Is All About Embracing Failure
Why is this so powerful and how can you achieve it?
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Here’s Why Not Being on TikTok Is a Huge Mistake
If you think TikTok is just for Gen Z, think again. Here’s how to use the platform to your business’s advantage.
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Does Being an Influencer Mean Anything Anymore?
Does being an “influencer” really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?
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How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.
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Here’s How to Make Stunning Social Media Videos (Without Being a Tech Wiz)
Video content is king, but you don’t have to be a technology expert to create it.
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4 Ways to Turn Cold LinkedIn Connections Into Clients (Without Being Sales-y or Spammy)
Try these tactics to turn LinkedIn into a client generator.
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How to Make AI-Driven Emails Compelling Without Being Creepy
Most customers are wary about AI, so don’t make it extra weird by incorrectly using your data on them.
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How to Charm Rejected Applicants Into Being Brand Ambassadors
Delivering bad news doesn’t require being a mean person.
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Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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Add SEO to the List of Everything Being Transformed by Artificial Intelligence
Search engines are leveraging artificial intelligence to create more relevant responses to search queries.
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5 Tips for Practicing Self-promotion Without Being Totally Annoying
There is a time and a place for self-promotion. The key is knowing when and how to deploy it.
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Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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Please visit Marketing Land for the full article.
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.
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Please visit Marketing Land for the full article.