Get to know Vintage Italia’s CMO, Adam Cohen.
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Tag: being
Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.
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How to keep your brand message from being hijacked by surrounding content
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets.
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4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
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#DeleteUber: companies being forced by events to wade into political fray
Neutrality may no longer be an option in the Trump era.
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Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
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Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd.
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