benchmarks - Online Marketing

October 19, 2021 Content Marketing

Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs

October 18, 2021 Content Marketing

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs

June 28, 2021 Content Marketing

Webinar Benchmarks: Promotion and Attendance Trends

Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24. Read the full article at MarketingProfs

May 24, 2021 Content Marketing

LinkedIn Content Engagement Benchmarks [Infographic]

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs

May 4, 2021 Content Marketing

Landing Page Conversion Benchmarks for 16 Industries

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the full article at MarketingProfs

April 27, 2021 Content Marketing

Business Video Benchmarks: Content, Engagement, and Distribution Trends

Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs

February 8, 2021 Content Marketing

2021 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs

October 5, 2020 Content Marketing

B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. Read the full article at MarketingProfs