Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.
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Tag: best
Best Practices for Building an On-Demand Content Strategy
On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales…
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The best ways to use social media for marketing your medical practice
Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.
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Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
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YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
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Where is the best place to post your content?
So you have a great piece of content. What’s next? Columnist Rachel Lindteigen explains why you need to think about your program’s goals before you decide where to post your content.
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Email vs. social: Which works best for B2C?
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
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Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.
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Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
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Better collaboration is the best martech investment you can make
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
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Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold
The huge quarter follows three consecutive quarters of year-over-year sales declines.
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Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
The huge quarter follows three consecutive quarters of year-over-year sales declines.
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Please visit Marketing Land for the full article.
Best of both: Making TV and digital work in unison
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O’Reilly shares tips to ensure a complementary media strategy.
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6 best practices for building a developer community
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
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Social Media Marketing 3.0: Best practices for ramping up social ROI
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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