Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs
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Tag: better
4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
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Are You a Technical Founder? Here’s How to Get Better at Communicating Your Vision.
It doesn’t matter how great your product is if you can’t explain it to others.
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The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
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It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.
Here’s what to do if you aren’t a natural marketer.
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TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience.
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If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better
A marketing plan that worked for one company, may not work for another.
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Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
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Here Are 7 Gadgets at CES Designed to Help You Sleep Better
These devices tap into your brain function and your senses to regulate your REM cycle.
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Research Finds the IRS Gives Better Customer Service Than Most Apps
A simple yes-or-no tech question was posed to 100 well known apps. Most never answered.
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Be a Better Leader in 2018 by Doing These 3 Things
Are you getting the most you can from your employees?
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Why choosing a niche helps you produce better content
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
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3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.
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Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic…
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Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers…
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How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
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Why mistakes make you a better link builder
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.
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Please visit Marketing Land for the full article.