Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
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Tag: better
7 Real-World Tips for Better Social Engagement
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…
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Start Listening! 7 Real-World Tips for Better Social Engagement
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…
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If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.
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Is ABM really a better mousetrap?
Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert explores the ways successful marketers are using ABM to enhance sales and marketing.
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Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Marketers are sending fewer emails & getting better open rates [SendGrid]
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per-month.
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Better collaboration is the best martech investment you can make
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
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[Reminder] Live Webinar–Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
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AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.
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Creative is Complicated: Tips for better brand/agency collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process,…
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A better Siri is critical to the iPhone’s long-term competitiveness
Apple is no longer the leader in a much more crowded virtual-assistant field.
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Cheap data: You are about to get so much better at marketing
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.
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Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
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Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.
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Instagram Stories get better with new features
Maybe they’re not a Snapchat clone after all. These changes are certainly not like Snapchat.
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Can location make native ads better and more relevant?
Placecast says its new location-enabled units outperform conventional native ads.
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