By aligning with this concept, you can enhance your communication with customers, leading to breakthroughs for your company.
Continue reading
Tag: between
These are the 3 dates between the ‘Guadalupe – Reyes’ in which you can sell more
The holiday season is key for businesses and shops, but its potential is not limited to the New Year’s Eve parties. We tell you how to take advantage of the Sales Seasons as well.
Continue reading
5 Components of a Facebook Campaign That Can Be the Difference Between New Customers and Missed Sales
Before moving to another platform, you may want to see if you have the right setup for your Facebook campaigns in the first place.
Continue reading
Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships
As a brand, you’re only as good as your last customer interaction.
Continue reading
The Difference Between Growing a Business and Growing a Brand
Four reasons why entrepreneurs should focus on growing their brand as much as they focus on growing their business.
Continue reading
The 4 Key Differences Between Thought Leadership and Content Marketing
They often get conflated, but they have distinct characteristics.
Continue reading
Closing the Gap Between Brand Promises and Customer Trust
Here are four questions every company should ask before marketing for consumer bucks.
Continue reading
The Payoff of the Partnership Between Marketing and Creative [Infographic]
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs
Continue reading
How to bridge the gap between brand and direct response marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.
Continue reading
Please visit Marketing Land for the full article.
The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
Continue reading
Please visit Marketing Land for the full article.
Prime Day brings a price battle between Amazon Echo and Google Home
Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day.
Continue reading
Please visit Marketing Land for the full article.
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.
Continue reading
Please visit Marketing Land for the full article.
How Dwyer Group connects the dots between its 13 different home-service franchise brands
A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group.
Continue reading
Please visit Marketing Land for the full article.
Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Instant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.
Continue reading
Please visit Marketing Land for the full article.
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.
Continue reading
Please visit Marketing Land for the full article.