The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
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Tag: bidding
Countering header bidding, Google drops its ‘last look’ advantage
The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.
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Header bidding: What marketers need to know
What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
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Facebook adopts header bidding to make its ad network more competitive with Google’s
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.
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Surprise: Only 12% of top websites are using header bidding
Ad tech firm GetIntent also finds out that the leading solutions are not open source.
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How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
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With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
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‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
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Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
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Are you still bidding like it’s 2007?
Is your agency or vendor ready for modern bidding?
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