The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.
Continue reading
Tag: biggest
The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
Continue reading
These Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?
As Henry Ford once said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
Continue reading
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
Continue reading
The 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity — it can be difficult to get right, and incredibly easy to get wrong.
Continue reading
The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer
If you want coverage, don’t make these mistakes.
Continue reading
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs
Continue reading
The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon.
Continue reading
Marketers’ Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs
Continue reading
The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.
Continue reading
The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. Read the full article at MarketingProfs
Continue reading
The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces
Your content may be top-notch, but if your design sucks, you’re going to turn off your intended audience. Here’s how to avoid these 10 big mistakes.
Continue reading
The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs
Continue reading
The 5 Biggest Mistakes You Don’t Want to Make in Amazon Product Listings and How to Fix Them
Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings.
Continue reading
The 5 Biggest Mistakes Businesses Make on Instagram
Instagram is a valuable channel for most businesses, unless you’re making these common mistakes.
Continue reading
Solving My Dumbest Life Problems Was the Key to Figuring Out My Biggest Business Issues
Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves.
Continue reading
The Biggest Mistake People Make About CMOs
Anna Fieler of Popsugar explains what it’s like to be a chief marketing officer.
Continue reading