Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.
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Tag: black
Unpacking the Black Demographic Shift and Why Marketers Must Re-Examine Their Strategies
Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.
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3 Authentic Ways Brands Can Celebrate Black History Month
Here’s how your marketing department can authentically celebrate Black History Month and Black culture year-round.
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Your way of selling on the internet will be key against the black swan
COVID-19 not only revolutionized health, but also the social and economic sphere. Are you approaching your customers appropriately?
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Free Webinar | June 17: Supporting Black-Owned Businesses
Small business owners will join Irene Walker from Facebook Elevate to discuss how digital tools and personalized ads have given businesses the ability to thrive in the pandemic
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10 Marketing Skills You Can Start Learning Now For Less Than $20, Black Friday Sale
Grow your business and side hustle with these digital marketing skills at Black Friday prices.
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How to Create a Winning Black Friday Email Strategy
The biggest shopping day of the year is almost here, and here’s how to stand out.
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An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
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People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
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Please visit Marketing Land for the full article.
Google is testing 11 variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.
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Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
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Please visit Marketing Land for the full article.
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
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Please visit Marketing Land for the full article.
Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile devices drove 36 percent of sales but 55 percent of traffic.
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Please visit Marketing Land for the full article.
The shifting social landscape of Black Friday
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.
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Please visit Marketing Land for the full article.
Black Friday and beyond: Mobile strategies that keep on giving
As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.
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Please visit Marketing Land for the full article.
Marketing Day: Top 10 video creators, Black Friday & an interview with TripAdvisor’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.