The program was successful because it also included qualified ad targeting and human follow-up.
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Tag: bots
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins.
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Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
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An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.
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KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.
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Instagram ads can now link to brands’ Messenger accounts, bots
Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
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Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.
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Pega adds conversational bots as front-ends for its platform
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
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Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Bad bots are swarming virtually every website and login page
The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth.
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How bots ruin on-site experiences for real humans
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising.
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Facebook Messenger adds option for chat bots to avoid chatting
Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
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How Facebook Messenger bots can now push out native, episodic content
Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
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Facebook has created its own analytics tool for Messenger bots
Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.
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