Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs
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Tag: brand
How to Build a Consistent, Powerful Brand Without Hiring an Agency
Avoid brand fragmentation with this service’s customizable branding tools.
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Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs
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How to Build a Brand Story That Buyers Emotionally Connect With
Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.
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Strategies for Using Relevant Content to Scale Your Brand
Plus, this branding expert explains how entrepreneurs can use content creation to foster growth.
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Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love
Learn how to make customers fall in love with your brand and keep coming back for more.
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4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers’ feelings right now.
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Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs
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How Barstool Sports Built Its Brand
Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brands.
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How to Increase Brand Awareness Through Experiential Marketing
Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.
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3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)
From marketing to mission statements, the tools and techniques you need to change your narrative.
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Make Your Brand Stand Out with a One-Month Free Trial to Shutterstock
The global leader in stock photography and design assets can help expand your brand reach.
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How to Create a Brand That Resonates With Young People
Zack Weiner shares his thoughts on marketing to Gen Z.
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Don’t Lose Your Brand’s Mojo
This CEO and president talks about how his dislike for playing by the rules helped him embrace his entrepreneurial spirit.
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6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them.
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From Facebook to SEO, Learn How to Build Your Brand With These Courses
Discover what it takes to create an omnichannel digital marketing strategy.
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