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Tag: brand
How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
Potential customers or clients don’t buy what they don’t understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people–and so create new business opportunities. Read the full article at MarketingProfs
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5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed Trump tweets, here’s a look at the over-the-top marketing pushes at SXSW 2019.
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Going Out of Style? Revamp Your Brand With This Marketing Strategy
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.
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Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
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The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
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Customer Experience Is How You Can Differentiate Your Brand
Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
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4 Critical Steps for Building a Memorable Brand
Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.
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