Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success.
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Tag: brand
Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch.
If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams.
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Refreshing Your Brand Doesn’t Mean Starting Over
There are ways to make impactful changes that resonate with your customers without starting from scratch.
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How to Charm Rejected Applicants Into Being Brand Ambassadors
Delivering bad news doesn’t require being a mean person.
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Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands.
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Want a Billion-Dollar Brand? Invest in Quality Photography.
Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company.
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The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
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Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics
People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
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Use Authentic Vulnerability to Grow Your Tribe and Brand
Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a “perfect” image.
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These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility
Just because ‘everyone’s doing it,’ doesn’t mean your brand should follow suit.
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The Keys to Building an Influential Personal Brand
Personal branding goes beyond your career.
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The 3 Questions You Must Answer to Make Your Brand Stand Out
In today’s competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here’s how.
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5 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.
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How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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8 Ways You’re Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
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With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story
The coffee giant could fix its brand following Schultz’s exit by taking just five steps.
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Why Video Is the Best Format to Show off Your Brand’s Personality
Greg Rollett talks with Swypit founder Kevin Hodes about staying abreast of new forms of content.
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