Tag: brand
How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
The NFL’s goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
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Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
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This Entrepreneur Borrowed $125,000 as a Teen, Then Used It to Build the $1 Billion Jersey Mike’s Brand
Peter Cancro was just 17 when he bought the sandwich shop where he worked. Here’s how he turned it into the billion-dollar chain of franchises that Jersey Mike’s is today.
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How Compelling Storytelling Can Help You Build a Heritage Brand
You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there.
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Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.
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How Email Marketing Can Help Build Your Brand
Email marketing is a great way to welcome subscribers, nurture relationships with them, build trust and engage them.
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